Director, Digital Analytics

Location: Jersey City, New Jersey US

Notice

This position is no longer open.

Job Number: 3239

External Description:
More than 30 years ago, E*TRADE pioneered the online brokerage industry by executing the first-ever electronic individual investor trade. While the landscape of our industry has changed dramatically, our culture of innovation and drive to make online trading accessible to everyone continues to drive us forward. We believe in challenging the status quo, fostering an environment of curiosity and learning, and, above all, putting our customers first.


E*TRADE is currently searching for a Director, Digital Analytics. This individual will be responsible for leveraging data and analytics to optimize customer experience using the digital eco-system and power revenue growth in the growth plan. The person must be a strategic thought leader with deep expertise in digital data and analytics and the ability to collaborate with multiple stakeholders in digital, marketing, product, finance, technology and marketing operations to drive business results.

Responsibilities

  • Develop a deep data-driven fact-base and understanding of our digital eco-system across web and mobile
  • Build data driven insights that link digital behavior to customer and marketing segmentation, product usage and profitability
  • Lead the effort to transform the next generation of digital tagging and measurement and enable cross-channel measurement and attribution
  • Track performance across key KPIs across mobile and web and provide insights (funnel, usage and profiling) and provide recommendations
  • Develop on-going test and learn to optimize and improve digital funnel metrics
  • Drive insights to power mobile as a full-service channel and bring mobile on par with the web while continuing to optimize the web
  • Create analytics to understand and enhance the customer onboarding journey for retail and stage 3 mass market
  • Build AI driven personalization capabilities to create relevant onboarding offers and experiences


REQUIREMENTS

Requirements - Basic
  • A Master's degree in Science/Engineering/Mathematics preferred along with 10+ years of data and analytics experience in the financial services function


Requirements - Preferred
  • Strategic leader and influencer
  • A leader with the ability to work cross-functionally in a collaborative work style
  • Experience in digital data and analytics in the financial services industry
  • Ability to engage with cross-functional stakeholders across the organization to lead and deliver results
  • Strong skills in oral and written communication including experience in effectively communicating with employees, colleagues, clients, and executives.
  • Ability to lead and develop people.


Job Number: 13338

Community / Marketing Title: Director, Digital Analytics

Location_formattedLocationLong: Jersey City, New Jersey US